Miski Goes Abroad…
We didn’t know it then, but this trip was going to change our lives forever.
We planned a trip to the South of France on a whim, eight days before we left, to be exact. No itinerary. We didn’t know the details, but we knew what we were chasing: good food, great shopping, water, and somewhere to feel inspired.
Life back home is wonderful, don’t get us wrong. But sometimes your eyes need to see something new. New colors. New textures. Just new.
There, in the South of France, we laid on the beaches of Nice, walked the Sunrise Trail, took dips in the ocean pools, and ate ham and cheese baguettes until we could confidently say we had found the best one in all of France. La Pâtisserie Cyril Lignac, trust. The trip was shaping into a summer dream, and the days blurred together in the best way.
We almost didn’t do it. It seemed too last minute to find somewhere we could rent a boat in Cannes. But we wanted the adventure and knew that being in the water creates magic in your soul. It makes you feel lighter, younger, and more free. So, lying in bed at midnight, we quickly got online and booked one. The next morning, as we pulled away from the harbor, we knew we had made the right choice. We found the bluest water we had ever seen. After snorkeling and swimming around, it felt critical to wave down the ice cream boat selling ice cream bars. No price was too high.
St. Tropez was dreamy, exactly how you would imagine it. Full of colorful buildings, farmers’ markets, and famous people. We rented a little car called a Moke and cruised the cobblestone streets. We drove down to the beach club blasting Calvin Harris, and it was the highlight of the day.
On the rocky beaches, we laid under an umbrella we hauled all the way from California just to keep from burning in the summer sun. We talked about our dreams and building a business together. But what could that look like?
The four of us are in various phases of life, but each of us brings something different to the team. It all circles back to what we have in common. We love fashion, good meals, taking care of ourselves, staying curious about the world, and doing good where we can. We wanted to build something we would be proud to stand behind.
It started as a playful conversation, a half-baked idea, and then slowly took over the rest of the dinner conversations on that trip. We let ourselves imagine what it could become.
You have to start somewhere.
So we decided the best place to start was first thing in the morning, with a robe.
Naming our Baby…
From the beginning, on the beaches of France, when this company was still floating somewhere in the universe, we wanted the name to be Mimi. Mia’s nickname is Mimi, Maddy goes by Mimi sometimes too, and who doesn’t have a grandma named Mimi?
It felt obvious, and like the perfect name for everyone. We wrote the name Mimi on a rock and placed it back into the universe, hoping it would come alive.
Then trademarks entered the chat.
Suddenly, there was far more conflict than we ever expected. We had to say goodbye to Mimi and pivot. At the time, it felt so disappointing not to have that name for our company. Our friend Joey told us it was better this way and that we would be much happier with an original name. We didn’t believe him then, but looking back now, he was so right, and we are so glad it happened this way.
You know when there are too many girls in your class with the same name, and you have to start calling people by their last initials? All you want is not to be another Mimi, so you start thinking of a different nickname to go by. That is exactly what was happening.
So it was back to the name drawing board. Late in high school, Maddy started going by the nickname Misk, and we thought maybe this was something we could work with. And voilà, we had it. The perfect name for our little brand.
The one and only. No last initial needed. Miski.
People ask us, what does Miski mean? And while it doesn’t mean anything on paper, it holds everything that matters to us. Friendship, growth, creativity, and the belief that sometimes the things that don’t work out are the very things that lead you exactly where you are meant to be.
Look good, feel good, do good...
Something we’ve always lived by at Miski is the saying look good, feel good, do good. It’s something we believed in long before Miski existed, before there was a name or a plan. When it came time to choose a mission for what we were building, it didn’t feel like a decision. It already felt like truth.
We’ve never believed in perfection. Just in the idea of getting a little better. Paying attention. Living with intention. As individuals and now as a brand, that’s always been the goal.
For us, it starts with looking good. That might sound surface-level at first, but it’s not about vanity. It’s about care. Because when you don’t feel good about how you look, it quietly affects everything else. Your confidence, your choices, the way you move through the day. Taking a moment to get ready, even when there’s nowhere special to go, is a small way of telling yourself that you matter. When you feel put together, you stop thinking about yourself so much. You’re freer. You can be present. That small pause of care creates an energy that follows you into whatever comes next.
Feeling good comes after that, and it goes deeper. It’s about how you treat yourself when no one is watching. Moving your body in ways that feel good. Feeding yourself well. Letting yourself rest without guilt. Choosing habits that support you instead of drain you. When you feel good on the inside, it shows. In your energy. In your softness. In how you show up for the people and moments you love.
And then there’s doing good. That part feels like a natural extension of the first two. When you feel supported and grounded, it becomes easier to look outward. To be generous. To notice someone else. To lift people up instead of rushing past them. Care has a way of multiplying when you let it.
Miski is really just a reflection of that belief. A community of people who want to take care of themselves, stay curious, keep growing, and use that energy to do meaningful things together.
That’s what look good, feel good, do good means to us. Not a slogan. Just a way of moving through the world.
And somehow, without planning it, we end every Miski meeting the same way. Paws in, and then we break.
So… paws in!
